Brand Profile: Hardware LDN

Jessica Horwell is the designer and founder behind the edgy and provocative brand, Hardware LDN. Jessica is a London girl through and through and has been inspired by so many different cultures that pulse through London’s streets, from Punk to Urbanite, she loves it. Hardware LDN is a brand that represents diversity across the subcultures in London. It's like no other brand out there and it's already recruited an army of only the coolest celebrity followers. Not to mention Hardware is stocked in dope stores across Europe and as far as Japan. So if Hardware LDN doesn't feature in your collection know what to do. 
 With its strong statement crew neck tees, jumpers, beanies and studded hoodies, it’s no wonder this brand is forcing me to find my inner street- I know it’s in there somewhere! I need a Hardware beanie.
Hardware LDN has become a brand to covet, spreading its wings on the urban street scene and gathering a strong following, this brand is one to watch. When the mighty Cara Delevingne is on board, how can you argue?

Collection pictured above:
Hardware LDN cross jumper £48
Hardware LDN logo beanie £28
Hardware LDN Leopard snapback £48
Hardware LDN Leather Chain snapback £50

Follow Jessica on twitter here
Visit the Hardware LDN online store here

What do you think about this perfect street brand?
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