Aida Shoreditch is an incredible hub of inspiration and collaboration. They bring the industries creatives together to create amazing projects.
The amazing stylist, Rowan, got in touch
with a beautiful Editorial idea to shoot for the store, and I practically leapt
out of my chair. I adore Aida and Rowan, who I have been in touch with as an
online pal for a good while now, I love those types of friendships, the ones
that blossom over Social Media. Turns out we’re pretty flipping similar. Rowan
organised everything, and picked out so many pieces I almost fainted in front
of the rail, I had to make her choose
the pieces 1. Because I trusted her and 2. Because I was spoiled for choice!
The photogpaher, Ben of Ben Peter Catchpole had his work cut
out when we were playing dress up and choosing the pieces like excited little
girls, he retired to the seating area for a coffee. Good plan. The vibe of the
shoot was just incredible, all of us knew what we’d like to achieve, we were so
in sync and relaxed that we just sauntered through East London catching the
light as the sun set, capturing natural moments. It was one of the most
exciting things I have ever collaborated on and I am so proud of what we
produced. I hope you love it too!
PER-LEASE head in store or online to Aida,
it’s such an incredible store and they have a little café at the front so you
can chill out after you shop! Shop Aida Shoreditch
Thank you so much for reading and I hope you loved the shots!
xx
Linds!! These shots are amazing, all completely gorgeous <3 that pinstripe get-up is perf on you mate! xx
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