Showing posts with label East London. Show all posts

Modern Society London

What you see here is a collection of images shot in new East London store, Modern Society. I'd go as far as to say that it's my favourite new store in London. Really, it is that special. I headed in last week to have a look around (again) and chat to the beautiful owner about what she'd imagined.

This 'general' store stocks luxury items from all over the globe. From shearling coats to stationary entitled 'YOLO' and 'BABE' - who doesn't need those? I mean, I definitely do and *may* have bought a few pieces. To better explain how this store makes me feel, I'd say it was like walking into a store I'd curated whilst I was sleeping/dreaming. There isn't a brand or artist I'd change. It's absolutely on the money. Oh, and these guys haven't got time to make you feel unwelcome or like you're out of place, because they're too busy smiling at you, being beautiful and making incredible cups of coffee to enjoy in the marble-esque cafe.

I pulled my favourite piece as above, the dogtooth co-ord by Isa Arfen. Now, whilst the price tag of this co-ord is upwards of £500, I can't bypass such a beautifully cut, and all around perfect minimal expression of AMAZING-NESS. I'll start saving now, it's worth it.

I say go, go in and enjoy a wander around a store that I promise will cater for you in some way. Also, have a coffee, it's great coffee.

Thank you for letting me loose with my camera to take everything in, it was my pleasure. My boyfriend is VERY aware how much I love Modern Society, just in time for Christmas.

Have a wonderful week and thank you so much for reading.

House of Sunny

I've been really looking forward to sharing this brand with you all, and it's the most passionate I've felt about a brand in a while. House of Sunny, designers of my favourite kind. Beautifully finished, clean cut and oversized pieces are what you can expect from this coveted brand, whom have already dressed Miley Cyrus & Made in Chelsea stars Louise Thompson & Rosie Fortescue, in addition to being featured in Italian Vogue, Drapers & Dazed Magazine amongst other leading fashion publications.

I wanted to find out more about my dream brand, so I asked Sunny herself a few questions:

L: Talk me through what lead you to start House of Sunny

S: A mixture of things, looking through magazines, Vogue when I was young, business and motivational speakers and influences of music and the way people wear style everyday around East London was all very inspiring.

L: Describe House of Sunny in 3 words

S: Clean High-octane.

L: Name the biggest inspiration behind your brand

S: The Olsen twins and oversized menswear on women.

L: Who would you like to see wearing your brand?

S: Ha! The Olsen twins.

L: Where do you see House of Sunny in 3 years time?

S: Department stores, in a range of wardrobes, and doing a bigger more exciting luxe line along with a range of products and a perfume.

I have been lucky enough to be sent what can only be described as my favourite jumper, The Volume Mono.It's everything I love about oversized pieces, it's oversized and it fits perfectly, not to mention the beautiful luxe material.